| Artist
Management help with your Press Kit
Have professional black and white photos taken. Two 8" x 10" glossy
photos, one head shot and one with instrument if applicable.
A one to two page Bio that includes the following:
- Articulate your music goals and aspirations -
Define your genre and know your influences -
Be able to state how you are different from other musicians in your genre and
how you might stand out. What is different about your style? If you are not different,
what is your plan to become unique? -
Ideally list the names of musicians that you want to tour/collaborate with
- Background information,
e.g. where you've lived, universities you've attended, specialized music training,
etc. - What your
key music accomplishments have been. Include newspaper articles, reviews, trade
press, any positive press, radio performances, songwriting contest placement,
awards earned, famous talent that you have met or have relationships with, written
personal endorsements. -
Do you have a complete three-song demo, EP or FP CD. Any CD release parties?
- List any key positions
in the music industry, e.g. music associations you are affiliated with, any board
member positions you may hold, on any song judging panels, etc. -
Detail your recording experiences, i.e. where you recorded, your role, and what
you accomplished. -
How many CDs or songs you have sold to the public or publishing companies
- Do you own the publishing
rights to your songs, how many songs have you written, how many songs you've recorded,
do you record your own material, how big is your song catalog, can you perform
for four hours without repeating material? -
Are you part of any open mic organizations and what is your role?
Notes
Join SonicBids
so that you can create an electronic press kit. Have
you joined any performing rights organizations, e.g. BMI,
ASCAP, SESAC?
Have you joined The
National Academy of Recording Arts & Sciences (Grammys), The
Nashville Songwriters Association International, The
Baltimore Songwriters Association, Washington
Area Music Association, Songwriters
Association of Washington, Just
Plain Folks, Folk Alliance, TAXI?
Have you created a website
presence? Do you have streamable songs on your site? Do
Do you have an email newsletter and a mass distribution list set up for announcements?
List show cases, house
concerts, venues, and bands that you've performed with including when and how
often. List upcoming performances and keep this information current. Join Musi-Cal
to update your gig information. Be
able to identify and quantify the number of loyal fans
If you have a barcode (UPC) number on your CD, have you contacted SoundScan
Corporation (914.684.5500) to transfer the barcode number from the organization
you got the UPC number from, to your name? This is a way to get credit for sales
if/when a record label wants to know how many CDs you've sold.
Submit your songs to international/national songwriting contests to build opportunities
with A&R Executives and it also looks great in your press kit and on your
website if you place in these contests
Enter well known showcases often Complete
a three demo CD with label and nice graphics if incomplete Complete
a short video biography to pitch to TV stations, magazines and showcases (seven
minutes) Do you
have playbill posters printed and distributed for your performances? Ask
for written personal endorsements and post them to your website and add your Bio
too Develop a
career plan first, then develop a strategy to obtain goals. Create a doable day-to-day
task list or tactics that will be used to realize goals. You will need a lot of
self-discipline. Review often for results. Your initial goals must be realistic
and workable so focus is achievable. Build a foundation of small successes in
order to build confidence and contacts for bigger goals. Use timelines for visual
affect. Remember,
the music industry is looking for talented, intelligent, persistent, and creative
people that are willing to give their all plus more. You have to work extremely
hard and that still may not be enough. A&R Executives and record labels want
music that appeals to the mass record buying public, that has a unique voice or
a distinct sound: something that isn't on the market. Material must be commercial
- record labels are in the business only to make money. Record companies want
assurance that they'll be dealing with an artist who is articulate, poised, presentable,
and capable of being before the public in a variety of contexts. This includes
press interviews, TV, radio appearances, and music videos. You have to figure
out how to demonstrate these qualities in your press kit, to separate yourself
from the competition - and there's a lot of competition! Relationships,
networking, preparation, follow through, persistence, determination, realism,
flexibility, and lots of LUCK are key in the music business. Are
you doing business as a sole proprietor, partnership, limited liability company,
corporation, or joint venture? Have
you signed any contracts with anyone regarding your music career? Do
you own a registered "service mark" for your name? The
Commissioner of Patents website will have a downloadable form for you.
Is your music copyrighted
and registered. Do this today! Are
you approaching local newspapers, trade publications, music associations and asking
for interviews? Know
the difference between "great exposure" as opposed to charity when playing
for free We all
have strengths and areas that need improvement. Know each of these areas and develop
a plan to improve on both your strengths and areas of needed improvement.
Understand what type
of personality you are. Do personality mapping, e.g. Amiable, Expressive, Driver,
Analytical.. also determine if you are predominantly left or right brained. Learn
how to identify people so that interaction is more fluent. Understand
that show business is the "no" business. Expect to hear a "no"
and work toward a "yes" Subscribe
to Billboard and Rolling
Stone magazines to follow industry trends and to obtain professional management
contact information. Your
personal goal should be to attract the attention of a great manager. S/he will
have the record label contacts that you need to succeed. They are the gate keepers
to your career! There
is usually more money in songwriting and selling those rights to music publishers
Start making contacts
with regional record labels Enter
contests - The John Lennon Songwriting Contest,
The Nashville Songwriters
Association International Contest, The
International Songwriting Competition, The
Great American Song Contest, The USA
Songwriting Contest, I
Write The Songs Contest, The Songwriters
Association of Washington Contest, Just
Plain Folks Contest, The Washington Area
Music Association Contest
Thank you for the opportunity to provide our services!
Peace and best wishes, Michael
Zampi Owner / Engineer of The Note Factory |